Brand Guidelines

Welcome to our partner branding guidelines and brand assets. In order to make it easy for you to use our branding we’ve created some simple guidelines to keep the brand consistent and looking its best.

Download the Logos

The Logo

We love our logo and what it represents. Through it we have tried to communicate the effortless nature of the product that we work so hard to create, and the unique and integrated services we offer. The logo was created with certain design considerations in mind and should only be used as specified in these guidelines. Please read on to familiarize yourself with the guidelines.

The Icon

If the Effortless Admin branding has already been clearly established, the icon element alone can be used.

The Colours

• Blue

  #1a99d6

  R26 G153 B214

  C75 M25 Y0 K0

  H199 S87 B83

  PMS 2925C/2995U

• Green

  #6ebe44

  R110 G190 B68

  C61 M0 Y100 K0

  H98 S63 B74

  PMS 360C/368U

• Yellow

  #feba2a

  R248 G186 B42

  C2 M28 Y93 K0

  H40 S82 B97

  PMS 7409C/7406U

• Gray

  #39393c

  R57 G57 B60

  C70 M63 Y58 K51

  H240 S4 B23

  PMS 447C

The Rules

Variations

The full colour logo should always be used on light background. When using the logo on a dark background, the following variation is available.

Spacing

The logo should always be surrounded by plenty of whitespace. The requirements here define the minimum whitespace that should accompany the logo. Make sure that the surrounding whitespace is equal to half the height of the icon element on all sides.

Sizing

In order to remain legible and look its best, the logo shouldn’t be displayed smaller than 32px (web) or 8mm (print) in height.

Dont's

This list of logo faux pas are critical to avoid when considering logo placement and usage.

• Don’t change the colour of any piece of the logo.
• Don’t stretch or compress the logo.
• Don’t rotate the logo.
• Don’t use the logo without the icon.
• Don’t manipulate any individual component of the logo.
• Don’t use the logo on a background colour that clashes or is busy.
• Don’t try and reproduce the logo, all the assets are available to download. :)

The End

Thanks for familiarizing yourself with the branding guidelines. If you have any questions contact us at ux@effortlessadmin.com.