David Reid
David Reid is a professional computer engineer with over 17 years of experience in the employee benefits field. David is an expert in optimizing administration processes, visualizing complex data, and constructing platform integrations. As CTO of Effortless Admin Inc. David leads the software team that develops and maintains the Effortless Admin platform. Away from the office, David can be found RV'ing across the continent with his family, or enjoying the outdoors with his wife and three kids.